10+ years of design experience, including time at Shopify, Getty Images, and Shaw Communications. Scaling products through research-driven design and business-minded strategy.
93% reduction in renewals handled via support, dropping from 70 to 5 per day
Unblocked launches and scaled domain management from new merchants to power users
Opened Shopify's commerce engine to any website, no store required
3.17M smart collections using metafield rules, featured in Winter Editions 2023
7,000+ orders in 5 months, with 72% from new or reactivated customers
Shifted iStock's identity from image-only to video-forward, validated by A/B/C testing
I'm a Product Designer with a foundation in Computer Science and Visual Arts. Over the past decade, I've designed the systems and features that drive meaningful outcomes and bring clarity to complexity at scale.
I'm drawn to the challenge of understanding how intricate systems fit together, and I thrive in close collaboration with engineers, product managers, and researchers to turn ambitious ideas into tangible experiences. I love learning new tools to speed up my workflow, and I believe great design does more than solve problems. It aligns teams, earns stakeholder trust, and bridges user needs with business goals.
Outside of work, I love spending time with family, travelling, drawing, and hunting down the best local bites (check out my food IG), and staying very much caught up on whatever reality TV show everyone won't stop talking about.